Unifying Sales & Marketing to Further the Customer Journey-Webinar Recording

Video Transcription

Video Summary

Devin and Allie from SiteSeeker discussed the importance of aligning sales and marketing teams to improve lead generation. They emphasized the customer journey phases of awareness, consideration, acquisition, service, and loyalty, highlighting the need for synergy between sales and marketing efforts. Communication, buyer personas, and technology were identified as crucial factors for team alignment. They recommended leveraging tools like CRM systems for tracking interactions, lead intelligence for identifying potential leads, project management tools for organization, and reporting tools for data-driven insights. They also discussed strategies for obtaining public reviews and testimonials, as well as focusing on awareness and consideration stages for smaller companies with limited marketing budgets.

Keywords

Sales and marketing alignment

Lead generation

Customer journey phases

Synergy between sales and marketing

Communication

Buyer personas

Technology for team alignment

CRM systems

Lead intelligence