Understanding the Equipment Consumer of 2020-Understanding the Equipment Consumer of 2020

Video Transcription

Video Summary

In this webinar, Shaylin Simmons, the Associate Vice President of Equipment Brands at Equipment Trader, discusses the importance of understanding the equipment consumer of 2020 and staying relevant in the ever-changing market. Simmons starts by highlighting some statistics from EquipmentTrader.com, including the fact that 79% of consumers pre-research their buys online before making a purchase. She also emphasizes the importance of digital marketing and having a strong online presence, as consumers are spending a significant amount of time online and using their smartphones to research purchases. Simmons notes that personalization and information on demand are key trends, and highlights the need for businesses to engage in content marketing and social media marketing. She recommends creating quality content, such as listicles, how-to articles, and industry news updates, as well as utilizing social media platforms like Facebook, YouTube, LinkedIn, and Instagram to engage with consumers. Simmons also emphasizes the importance of email marketing, as consumers are constantly checking their emails. Overall, the key takeaway from the webinar is the need for businesses to adapt to changing consumer behaviors and preferences in order to effectively market their equipment and reach their target audience.

Keywords

webinar

equipment consumer

ever-changing market

digital marketing

online presence

content marketing

social media marketing