In this webinar, based on a recent study conducted with shoppers in the equipment marketplace, attendees will better understand the consumer’s buying journey, their attitudes, and how to navigate and even expedite each stage of the buying process. Learn about shoppers’ buying habits, as well as the distinct characteristics of an equipment buyer versus seller and their crossover.

Attendees will:

- Understand who the consumer is today and prepare for the consumer of tomorrow
- Gain insights and statistics of who equipment buyers are and delve into the mind of the renter versus buyer consumers
- Learn the key drivers and most influential activities in their buying or renting process

Shalynn Simmons is the Associate Vice President of Equipment Brands at Trader Interactive, overseeing Equipment Trader and Commercial Web Services. Shalynn started with Trader Interactive in 2013 as National Sales Director for Commercial and Equipment brands and has had tremendous success in building quality sales teams and driving customer growth.

In her role as AVP of Equipment Brands, Shalynn works with her team and large OEMs in the equipment space to execute on key strategic initiatives for the business. Her success comes from her ability to develop creative solutions in order to maximize results and opportunities, as well as her overall passion for the continued success of Trader Interactive, its customers, and the industry.

Shalynn is originally from Toledo, OH and she and her family currently reside in Virginia Beach, VA.