The Brave New World of Selling-The Brave New World of Selling

Video Transcription

Video Summary

In a video transcript from a conference, the speaker discusses the changes in the world of selling and the key trends that are emerging in sales. These trends include more video activity, more efficient sales calls, the use of CRM, the decline of the "good time Charlie" salesperson, and the importance of agility. The speaker emphasizes the need for salespeople to be able to solve customer problems on the spot and to be comfortable with selling intangible services. They also stress the importance of salespeople being competent and capable in various forms of communication with customers. The speaker recommends using cheap and easy technology tools such as Reference USA for data acquisition, social media platforms for communication, and CRM systems for managing customer information. They also offer a complimentary sales strategy review to help companies improve their sales processes. The speaker ends with a quote about the legacy of heroes and encourages attendees to consider their own legacies and how they can help others. The session concludes with a Q&A session where the speaker answers questions about CRM implementation, communication with customers who prefer face-to-face meetings, and the role of social media in marketing and sales. The session ends with a thank you to the sponsor, Equipment Watch, and a reminder to reconvene after a short break.

Keywords

changes in selling

key trends in sales

video activity in sales

efficient sales calls

use of CRM in sales

importance of agility in sales

selling intangible services

competence in communication

cheap technology tools

improving sales processes