Taking the Heavy Out of Heavy-Haul-Taking the Heavy Out of Heavy-Haul

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Video Summary

Veritred is a transportation software company that aims to disrupt the heavy equipment industry. The company was founded by Jeff Cox, who has a background in software design for the federal government and experience in the heavy haul trucking business. Veritred has developed a suite of tools that address the complexities, inefficiencies, and lack of technology in the heavy haul industry. Their products include a marketplace and enterprise solution. The marketplace solution connects equipment buyers with trucking resources and facilitates competitive bidding, while the enterprise solution allows companies to build and manage their own internal logistics programs. Veritred's tools provide features such as electronic freight profiling, pricing estimation, load advice, visibility and control through a control center, carrier rating and feedback, and insurance and compliance monitoring. The company has formed strategic partnerships with industry giants like Sumitomo, Ritchie Brothers, and United Rental, leveraging their credibility, expertise, and customer base to drive change in the industry. Veritred aims to consolidate the industry's trucking capacity using their technology platform and provide value through efficiency gains, cost savings, increased truck utilization, and reduced risk for stakeholders in the heavy equipment industry.

Keywords

Veritred

transportation software

heavy equipment industry

marketplace solution

enterprise solution

truck utilization

strategic partnerships

efficiency gains