Jeff Cox Jr. is the Founder and CEO of VeriTread. A seasoned transportation professional with a third-generation heavy equipment legacy, Jeff started an asset-based heavy-haul company in 2004. It quickly established itself as the most innovative company in heavy-haul transport. Jeff founded VeriTread in 2012 as an opportunity to combine his two passions – heavy-haul and high technology. He has successfully operated as an asset-based carrier, a nationwide 3PL provider, and an International Freight Forwarder. He has experienced first-hand the daily challenges that shippers and transportation professionals are forced to overcome. In nearly a decade in every aspect of heavy-haul, Jeff has mastered the art of moving machinery. He has, in fact, turned it from an art to a science.