Rental Management 301: Advanced Rental-Module 2: Fleet Management

Video Transcription

Video Summary

In this video, the speaker discusses reasons why machines in a rental business may underperform or not get rented. These reasons include brand sensitivity, lack of desirable features, poor machine configuration, transportation constraints, ineffective pricing strategies, salespeople not recognizing opportunities, lack of knowledge about applications, poor quality control, loaners being given out without proper accounting, seasonality, inefficient service processes, lack of marketing and sales focus, inadequate facilities, limitations in the computer system, restrictive credit policies, competition, equipment becoming commoditized, and mismatched market segments. It is important for rental businesses to address these issues in order to improve machine performance and rental rates.

Keywords

rental business

machine performance

rented machines

pricing strategies

market segments