Rental Management 301: Advanced Rental-Module 1: Rental Operations & the Role of the Rental Manager

Module 1: Rental Operations & the Role of the Rental Manager - Part 4

Video Transcription

Video Summary

A rental manager's activities revolve around people, products, and process. They constantly analyze fleet utilization to ensure equipment is busy and generating revenue. Maintenance and repair costs, as well as recovering costs for damaged equipment, are also monitored. Profitability goals and rental rates are adjusted based on market demand. Process improvement involves reducing field calls and billing errors while prioritizing employee and customer safety. Annual activities include employee reviews, compensation plans, and fleet planning. The rental manager must budget and forecast revenue based on market demand and set goals for fleet and financial utilization. Overall, the manager's role is to ensure performance, quality, and profitability in the rental department.

Keywords

rental manager

fleet utilization

maintenance and repair costs

market demand

process improvement