Rental Management 101: Introduction to Rental-Module 6: Getting Started in Rent to Rent

Module 6: Getting Started in Rent to Rent - Part 1

Video Transcription

Video Summary

Starting a rent-to-rent department requires a clear business case and corporate vision. A written vision should be communicated to everyone in the organization to ensure cooperation and success. It is important to have a strategy, clearly defined goals, and someone in charge of managing the process. Financial goals and an investment plan should be established, focusing on products that are already familiar. Human resources should be considered, including rental managers, coordinators, salesmen, yard men, and service technicians. Understanding customers is crucial, and engaging with existing customers to identify their needs and pain points can lead to successful solutions. Continuous communication and feedback with customers helps build a successful rental fleet.

Keywords

rent-to-rent department

business case

corporate vision

strategy

financial goals