The largest rental companies in the industry are now international, and rental has grown to the point where some of the leaders are publicly traded. This is a capital-intensive business. This course will focus on a baseline understanding of how the rental industry has evolved over the last 50 years into a powerful delivery channel and the factors necessary for a dealer to compete in this space.

Content includes:

• Understanding the rental industry and its increasing penetration into daily commercial construction and industrial projects
• Market share as a strong indicator of future parts and service revenues--the real profit centers for most dealerships
• Rental as a foundational part of the growth of your dealership and a means to grow market share