Rental Management 101: Introduction to Rental-Module 4: Dealer Challenges to Implement Rental

Module 4: Dealer Challenges to Implement Rental - Part 2

Video Transcription

Video Summary

In this video, the speaker answers common questions about starting a rent-to-rent fleet business. One question is whether a separate business is necessary or if it can be incorporated into an existing operation. The speaker advises against redundancy of overhead, but having sufficient space is crucial for the business's growth. He also discusses the impact on the service department and the concerns about rental affecting sales focus. The speaker highlights the importance of compensation structure and separating rental and sales activities. Additionally, he addresses concerns about machine abuse and the optimal rollout period for machines. He also dispels the myth that national rental companies manipulate depreciation to make profits.

Keywords

rent-to-rent fleet business

existing operation

sufficient space

compensation structure

machine abuse concerns