Rental Management 101: Introduction to Rental-Module 3: Dealers Need Rental

Module 3: Dealers Need Rental - Part 1

Video Transcription

Video Summary

The video discusses the challenges and changes in the dealer business model in the rental equipment industry. It highlights the growing demand for rental equipment and the increasing expectations of customers. The video examines the trends in gross profit margins for new and used equipment sales, parts sales, and service revenues. It emphasizes the importance of having a strong machine population to support the service department and discusses the impact of growing rental fleets on sales and service opportunities. The video concludes by emphasizing the significance of revenue mix in determining the profitability of a dealership.

Keywords

dealer business model

rental equipment industry

customer expectations

gross profit margins

machine population