Rental Management 101: Introduction to Rental-Module 1: Rental is Vital to Distribution

Module 1: Rental is Vital to Distribution - Part 1

Video Transcription

Video Summary

This video is the first part of a three-part professional education program sponsored by the AED Foundation. The presenter, Larry Kay, is an experienced rental entrepreneur who will be discussing the evolution of the rental industry and the importance of having a rental strategy for equipment distributors. The video covers the traditional business model for equipment dealers, which includes selling machines, parts, and services. It highlights the value that dealers provide to customers through their local presence and various services. The video also mentions the characteristics of equipment dealers, such as their focus on specific products and market share, as well as their investment in infrastructure and product support services.

Keywords

professional education program

AED Foundation

rental industry

rental strategy

equipment distributors