Modernizing Your Marketing Strategy - 5 Steps to Get Started in 2018-Presentation

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This document discusses the importance of modernizing your marketing strategy in today's digital age. Traditional marketing channels are becoming less effective, more difficult to measure, and often more expensive. It is crucial for businesses to adapt to these changes in order to stay competitive.<br /><br />Buyer habits have shifted with the rise of digital technology. Research shows that buyers invest a significant amount of time searching online before reaching out to a company for a solution. Therefore, it is important for businesses to have a strong online presence, particularly on search engines like Google.<br /><br />The document emphasizes the need for a balanced approach between inbound and outbound marketing strategies. Inbound marketing focuses on earning people's trust and interest, while outbound marketing pushes products or services onto customers. It is recommended to provide valuable content that answers customers' pressing questions, as this builds trust and preference for your brand.<br /><br />Content is referred to as today's sales currency, as it helps businesses get found, creates consideration, and builds trust and relationships with the target audience. Marketing automation can be leveraged to automate repetitive tasks and nurture warm leads through the buying process.<br /><br />For a successful marketing strategy, the document suggests focusing on buyer personas, conducting a website audit to improve usability and content quality, conducting keyword research, developing a content strategy, and implementing a reporting process to measure success and improve ROI.<br /><br />In conclusion, businesses need to adapt to the changing marketplace by modernizing their marketing strategies. It is important to have a strong online presence, provide valuable content, and leverage marketing automation to stay competitive and achieve business goals.

Keywords

modernizing marketing strategy

digital age

online presence

inbound marketing

outbound marketing

content marketing

marketing automation

buyer personas

website audit

keyword research