Modernizing Your Marketing Strategy - 5 Steps to Get Started in 2018-Modernizing Your Marketing Strategy

Modernizing Your Marketing Strategy - 5 Steps to Get Started in 2018

Video Transcription

Video Summary

In this webinar, Brian Shanahan discusses the importance of modernizing marketing strategies and provides five steps to kick start 2018. He emphasizes the need to adapt to changing buyer habits, as more people are accessing information and making purchasing decisions online. Shanahan suggests a mix of inbound and outbound marketing strategies, with a focus on creating engaging content. He also highlights the value of conducting a website audit to ensure it is mobile-friendly, contains useful information, and can be easily found on search engines like Google. Shanahan stresses the importance of keyword research and competitive ranking analysis to improve search engine optimization. He also recommends developing a content strategy that targets specific buyer personas and includes premium resources like case studies or testimonials. Additionally, he suggests leveraging marketing automation and reporting tools to track and assess the success of marketing efforts. In conclusion, Shanahan emphasizes the importance of hard work, preparation, and learning from failure in implementing effective marketing strategies.

Keywords

modernizing marketing strategies

kick start 2018

inbound and outbound marketing

engaging content

search engine optimization

content strategy

buyer personas

marketing automation