Key Customer Experience & Engagement Tools and Best Practices-Webinar Recording

Video Transcription

Video Summary

In this webinar, Sean Graham from e-emphasis discusses the importance of customer engagement and customer experience in driving business success. He shares insights and best practices learned from their integrated CRM E-Link, emphasizing the importance of personalized communication, fast response times, and using technology to create efficiencies. Graham highlights the growing significance of texting as a preferred method of communication, noting that quick responses and personalization can lead to better customer follow-up. He also introduces the role of augmented reality in enhancing customer engagement, citing statistics that show increasing consumer interest in utilizing AR for shopping and customization. Graham encourages businesses to start slowly with AR and track ROI to ensure effectiveness. He concludes by urging businesses to embrace cross-channel marketing, integrate automation tools, and adopt AI technology to enhance customer interactions and improve overall customer experience.

Keywords

webinar

customer engagement

customer experience

integrated CRM

personalized communication

fast response times

augmented reality

cross-channel marketing

AI technology