Attracting Talented Candidates with Career Opportunities-Attracting Talented Candidates with Career Opportunities

Video Transcription

Video Summary

In this webinar, Justin Hubbard from the Richmond Group discusses the importance of job descriptions and employer branding in attracting talented candidates. He emphasizes the need for companies to understand what they are trying to accomplish with their job descriptions and to take a step back and analyze what is working and what is not. Hubbard suggests interviewing hiring managers to understand their needs and goals in order to create effective job descriptions. He recommends focusing on experiences rather than skill sets and being more inclusive in job requirements to attract a wider pool of candidates. He also suggests streamlining the application process, providing an application status for candidates, and considering a mobile device application process. <br /><br />Hubbard then moves on to discuss employer branding, highlighting the importance of a positive company reputation and culture. He urges companies to monitor what is being said about their organization on the internet and social media, and to create their own social media strategy. Additionally, he advises companies to understand their audience by talking to current employees and by tailoring job descriptions and career opportunities to their needs and interests. Overall, Hubbard encourages companies to be proactive in improving their job descriptions and employer branding in order to attract and retain top talent.

Keywords

job descriptions

employer branding

talented candidates

hiring managers

experiences

inclusive

application process

employer reputation