Advanced Sales Management: How to Engage Your Salespeople for Maximum Performance-Advanced Sales Management: How to Engage Your Salespeople : Advanced Sales Management: How to Engage Your Salespeople for Maximum Performance

Advanced Sales Management: How to Engage Your Salespeople : Advanced Sales Management: How to Engage Your Salespeople for Maximum Performance

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Video Transcription

Video Summary

In this video, Troy Harrison discusses the importance of engagement in sales management. He explains that although many aspects of sales management are commonly discussed, such as hiring and developing skills, the topic of how salespeople feel about their job is often neglected. Harrison believes that building a high-performance sales force is essential, which includes having a team that consistently sells without constant management intervention and has low turnover. Harrison emphasizes the importance of engagement, stating that engaged salespeople are actively interested and motivated to help the company succeed. He points out that nationwide, only 30% of employees are engaged, while 50% are disengaged and 20% are actively disengaged. He suggests that engagement requires three elements: loving what they sell, loving the act of selling, and loving who they do it for. To reengage disengaged salespeople, Harrison recommends having a meeting to understand their needs, removing barriers to their success, and asking questions to create a more meaningful relationship. He also offers a complimentary sales strategy review for companies interested in optimizing their sales program.

Keywords

engagement

sales management

high-performance sales force

turnover

employee engagement

salespeople

meeting

sales strategy review