Tracking turnaround time is a key metric in the equipment rental business. Learn how to maximize asset utilization by focusing on all of the steps that make up the process of returning a piece of equipment to its rentable state through the use of asset tracking. Uncover costly delays that could lead to lost rental days for bringing a piece of equipment from the minute it is returned to the point where it is back on the line and ready to rent.

Tracking turnaround time is a key metric in the equipment rental business. Learn how to maximize asset utilization by focusing on all of the steps that make up the process of returning a piece of equipment to its rentable state through the use of asset tracking. Uncover costly delays that could lead to lost rental days for bringing a piece of equipment from the minute it is returned to the point where it is back on the line and ready to rent.

Kerry Brock

Vice President

Kerry Brock is an entrepreneurial sales and marketing strategist with a 20-year record of demonstrated success driving sales growth while providing award-winning leadership in highly competitive markets. Her industry experience includes technology, hospitality, telecommunications, and e-Commerce organizations. Prior to joining GuardRFID, she was the CRO at IQware, a privately‐held, SaaS software company, responsible for sales, marketing & implementation. Kerry previously worked as the Senior Vice President of Sales & Marketing at RSI Systems International where she led the company through a period of outstanding growth. She has held various other sales leadership roles with start-ups and large multi-national corporations. Kerry holds an MBA from the Simon Fraser University, and a BA from Bishop’s University. She volunteers as an MBA student mentor at SFU and as a business coach.