This webinar will take a look at the various expenses that are typically charged to the rental department.

Dealers struggle to maximize rental profits. Although there are many external factors that contribute to this challenge, some issues are internal. This webinar will take a look at the various expenses that are typically charged to the rental department and discuss a reasonable approach to reflecting real profitability.

Larry Kaye

President

Mr. Kaye is a former Board of Directors member with the American Rental Association, where he has received a number of service awards, presented at various conferences and organized the Construction University program for educating members. Kaye has written training materials for the Caterpillar Rental College, authored a series of rental operations manuals for Bobcat and written articles for trade publications on various aspects of the rental industry.