Image For Activity Cover
Setting Up Your Business With Social Media Assets
Will cover how you how to get started and how to maintain an impactful program to give your business exposure while connecting with prospects and customers.

It's not a question of whether your business should engage in social media but rather a matter of how well you do it. And “doing it” has a lot less to do with the occasional posts and tweets that we're accustomed to in our personal engagement with social media. Today, search and social have converged. Social media, just like other digital marketing tactics must be part of a holistic plan in order to work well for a business.

This webinar will explore:

  1. How social media plays a part in a successful digital marketing plan
  2. How technology and the availability of information have turned the industrial buying process on it's head and how to regain lost influence
  3. How to gain a deep understanding of target customer needs which allows you to better position content that meets their needs and places you on the short list
  4. Social media is a conduit to website visits: Is your house in order?
  5. Questions to consider when choosing social media platforms
  6. Creating content – think once, repurpose often.
  7. Social media advertising – the reality of social media exposure for businesses
  8. Where to start.

The session will include a series of questions for participants to complete throughout the webinar. Through this exercise the participants will gain an understanding of where their organization should focus as they move forward with their social and digital marketing efforts.


Eddie Bluff

vice president of key accounts and co-founder of Site-Seeker


Eddie brings more than 20 years of experience in sales, account development, business process development, marketing, and service management to the company. He earned his bachelor's in political science from the State University of New York at Buffalo, and worked for more than 15 years as a manager of sales and marketing at PAR Technology Corporation before joining the Thomas Industrial Network. At Thomas, he signed the largest ever first-year contract in the history of Thomas Register with a sale in excess of $143,000, and he placed 16th out of 480 individual sales contractors in North America.

As the vice president at Site-Seeker, Eddie travels the country conducting seminars and workshops focused on bringing clarity to the internet marketing industry. When he's not on the road, he is responsible for developing relationships with key accounts, partnerships and co-management of the firm.

Availability: On-Demand
Cost: $95.00
Powered By