In today’s fast paced digital marketing world, it can take dealers years to create a stellar reputation, and only one online review to ruin all their hard work. This webinar will review how employers and their employees can make better decisions online and in the dealership to better preserve a dealer’s brand image. It will also discuss how to respond when mistakes happen and will show dealers how to mitigate the situation to create less backlash to their brand and reputation.

Attendees will:
• Gain insight into the threats against their brand from employees, the company, and factors uncontrollable to them
• Understand that no matter the misstep, how you react to these obstacles is what will ultimately save your brand—one bad review does not have to define the entire business
• Create an issue-escalation policy they can take back to their dealership and educate staff on what to do when things go awry on and offline
• Learn a mantra—prepare, listen, respond – to help react positively to the social mistakes they will encounter at their dealership

Simon Heseltine is the Vice President of Audience Growth at Trader Interactive. Simon has worked in-house at Hewlett Packard Enterprise and led award winning teams at ForRent and AOL, specifically 135 sites including AOL Autos, and Autoblog. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years. Simon is a frequent speaker/trainer/moderator at conferences around the world on a variety of online marketing topics. He is currently featured on the list of the top 140 SEO experts in 2019 by SearchEngineJournal.