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Rental Management 101: Introduction to Rental
Course Description
The largest rental companies in the industry are now international, and rental has grown to the point where some of the leaders are publicly traded. This is a capital-intensive business. This course will focus on a baseline understanding of how the rental industry has evolved over the last 50 years into a powerful delivery channel and the factors necessary for a dealer to compete in this space.

Content includes:
  • Understanding the rental industry and its increasing penetration into daily commercial construction and industrial projects
  • Market share as a strong indicator of future parts and service revenues--the real profit centers for most dealerships
  • Rental as a foundational part of the growth of your dealership and a means to grow market share
Availability: On-Demand
Cost: $450.00
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