During uncertain times leaders have a choice. You can either hunker down and feel the fear, reacting to every change as it comes. Or you can lead. Unprecedented times call for unprecedented leadership.

During this full-day workshop industry consultant and AED friend, Dirk Beveridge will provide his unique blend of inspiration and workable ideas that are specifically relevant to leaders in the equipment industry during uncertainty. He will provide a series of tools and frameworks that attendees will immediately use to center themselves and the organization to secure the present and walk through processes to identify opportunities to innovate for tomorrow.

Learning objectives include:
• The importance of leaning into your core values
• Understanding the needs of your people in times of uncertainty
• How to develop clarity when all seems uncertain
• The importance of a possibilities mindset and playing to win
• Strategic communications strategies

Of Dirk Beveridge, William Taylor, Co-Founder of Fast Company magazine said: “Every field has its rabble rousers, change agents, thought leaders-people with the wisdom to understand the past, and the creativity to conjure up a new vision for the future.  In the field of wholesale distribution, Dirk Beveridge is that thought leader.”

Beveridge is the leading advocate of change and innovation throughout wholesale distribution.  As the industry’s most outstanding speaker, he delivers a new voice, a new energy, and a new outlook.

For over 25 years as a consultant to a wide range of companies, Beveridge has helped leading firms align, focus, and strengthen their sales and leadership strategies to remain relevant, outperform the market, and provide deeper value to customers.