This course is designed to help you locate, impress, and retain a profitable customer base by teaching you the fundamental elements of marketing, sales, and customer service. As a manager, you have goals and expectations for yourself and your team, and your executive team has goals and expectations for you. Understanding essential marketing, sales, and customer service practices will help you to play a major role in the profitability of your dealership. The knowledge of best marketing practices along with the ability to retain customers through effective service practices will enable you to become a valuable asset to your department, your branch, and your dealership.

Content includes:

• An introduction to marketing
• Understanding the connection between customer loyalty and sales productivity
• An overview of the behavioral skills that build strong customer relationships
• Real-life best practices provided by your industry peers to help you put your new knowledge and skills into practice