It is not uncommon for dealers to consider using the same machine salesman to also be responsible for the Rent to Rent (RTR) fleet. Is this a good idea? Do the skills of a machine salesman translate into effective rental sales? Is the customer contact the same person for capital purchases as well as renting? What about the personality styles and the drive of these two salesman, are they the same? In this webinar, we will take a hard look at why this is a challenge and discuss some insights how you might make it work.
Mr. Kaye is a former Board of Directors member with the American Rental Association, where he has received a number of service awards, presented at various conferences and organized the Construction University program for educating members. Kaye has written training materials for the Caterpillar Rental College, authored a series of rental operations manuals for Bobcat and written articles for trade publications on various aspects of the rental industry.