“Everyone’s in Sales-Building a Sales Culture!” Every Conversation is a Selling Moment-Everyone in Sales

Video Transcription

Video Summary

In this video, Todd Cohen discusses the concept of building a sales culture within an organization. He emphasizes that everyone in a company plays a role in sales and can impact a customer's decision to say yes. He mentions the importance of having an open mind and suspending disbelief in order to understand and implement a sales culture. Cohen believes that building a sales culture is about mindset and behavior shift, and it starts with recognizing that everyone's actions are important. He talks about the negative effects of a siloed organization and the need to break down those silos to create a collaborative environment. Cohen highlights the significance of every conversation and interaction, describing them as selling moments and networking opportunities. He stresses the value of presence and engaging with others sincerely. Cohen also discusses the importance of having a strong value proposition and being able to effectively communicate one's role and impact within the organization. He concludes by emphasizing the need to think differently, be proactive, and understand that sales culture is a company's new brand.

Keywords

sales culture

organization

customer decision

open mind

mindset shift

collaborative environment

selling moments

value proposition

company brand