Troubleshoot & Coach Sales Performance-Troubleshoot & Coach Sales Performance

Video Transcription

Video Summary

In this AED webinar, Troy Harrison discusses the importance of coaching and troubleshooting sales performance. He shares his personal experience of turning around a sales force at Ameripride Services and explains his concept of the engaged salesperson. Harrison emphasizes the need for sales managers to build emotional bank accounts with their salespeople, understand individual needs and motivations, and sell the benefits of behavioral change. He advises against saving failing sales calls and encourages managers to coach from the field, focusing on the customer's perspective. Harrison also addresses the benefits of this coaching approach, including better customer relationships, lower turnover, and a more enjoyable management experience. He concludes by offering a complimentary sales strategy review to webinar attendees, where he will provide actionable recommendations for their sales strategies.

Keywords

AED webinar

coaching

sales performance

engaged salesperson

emotional bank accounts

individual needs

motivations

behavioral change

customer's perspective