Strategic Dealership Branding-Strategic Dealership Branding

Video Transcription

Video Summary

In this webinar, Clint Lowing, Director of Marketing at Used Equipment Guide, discusses the importance of branding and digital marketing for dealerships. He emphasizes the need for authentic storytelling and the importance of understanding your customers and their preferred methods of communication. Lowing also explains the two main types of sales, transactional sales and relationship sales, and how branding can help drive customer loyalty and trust. He highlights the significance of digital marketing and owning your digital presence, including your website and social media platforms. Lowing emphasizes the importance of tracking and analyzing key statistics to evaluate the effectiveness of your marketing efforts. He concludes by providing actionable steps for dealerships, such as researching your brand's online presence, talking to your customers, creating authentic stories, and focusing on digital marketing strategies.

Keywords

webinar

branding

digital marketing

dealerships

customer understanding

customer loyalty

digital presence

marketing effectiveness