Setting Up Your Business With Social Media Assets-Setting Up Your Business With Social Media Assets

Video Transcription

Video Summary

In this video, Eddie Bluff, co-founder of Sightseeker Incorporated, talks about the importance of social media and mobile marketing for businesses. He emphasizes that it's not a question of whether to engage in social media, but rather how well businesses can do it. Eddie highlights the key elements of their digital marketing agency's approach, which includes connecting clients to their target audience, positioning their content on search engines, engaging on social platforms, and nurturing leads through marketing automation tools. He also discusses the changing landscape of news consumption and the prevalence of mobile devices. Eddie stresses the importance of understanding buyer personas and aligning content to meet their needs. He advocates for a holistic approach to digital marketing, where tactics are coordinated and part of a larger plan. Eddie describes the ROC principle, which stands for roadmap, objectives, and strategy, and emphasizes the need for ongoing efforts that are customer-centric. He explores different social media platforms and their suitability for various businesses. Eddie concludes by advising businesses to think once and repurpose content often, and provides guidance on optimizing websites, using social media advertising, and leveraging LinkedIn communities.

Keywords

social media

mobile marketing

digital marketing

target audience

marketing automation

buyer personas

holistic approach

content alignment

LinkedIn communities