Reputation Management: How Brands Get Tarnished Online and How to Stop It-Webinar Recording

Video Transcription

Video Summary

In this webinar, Simon Hesseltine from Trader Interactive discusses reputation management and the impact on brands online. He highlights the importance of monitoring and understanding what is being said about your brand online, as anything that happens offline will impact your online presence, and vice versa. Hesseltine covers employee mistakes, company mistakes, and technological mistakes that can harm your brand's reputation. He emphasizes the need for clear processes and guidelines to ensure that employees understand the repercussions of their actions online. He also discusses the importance of having a strong online presence through search engine optimization (SEO) and social media marketing. Additionally, he advises on how to avoid reputation issues and how to respond to negative feedback in a transparent and open manner. Ultimately, having a strong online reputation can help attract customers and drive business growth.

Keywords

webinar

reputation management

online presence

employee mistakes

technological mistakes

clear processes

search engine optimization

social media marketing

negative feedback