Rental Management 201: Intermediate Rental-Workbook

Workbook

Pdf Summary

The document is a training course on rental management, specifically focusing on intermediate level rental. The course is divided into six modules: Staffing for Rental, Profitable Process, Fleet Mix, Rental Rates, Damage Waiver, and Marketing Rental. <br /><br />The first module, Staffing for Rental, discusses the importance of having the right personnel in a rental department and the key positions within it. It also covers personality profiles and their fit for different roles.<br /><br />The second module, Profitable Process, highlights the key areas that influence the profitability of a rental fleet and the importance of operational processes in improving fleet efficiency and customer satisfaction.<br /><br />The third module, Fleet Mix, discusses the considerations involved in building a profitable rental fleet, including market conditions and customer preferences. It also emphasizes the importance of the quantity and variety of machines in the fleet.<br /><br />The fourth module, Rental Rates, explores the factors to consider when establishing rental rates, such as daily, weekly, monthly, and four-week rates. It also looks at the pricing strategies of leading rental companies.<br /><br />The fifth module, Damage Waiver, addresses the need for clear financial responsibility and the importance of having a well-crafted Rental Protection Plan. It also examines various Damage Waiver Programs offered by companies.<br /><br />The sixth and final module, Marketing Rental, covers the value of direct marketing, customer evaluation of rental offerings, the process of entering the local rental market, and the role of a dedicated rental salesman. It also includes a research activity on the marketing strategies of leading rental companies.<br /><br />Overall, the training course provides detailed information and insights on staffing, operational processes, fleet management, rental rates, damage waiver, and marketing strategies for a successful rental department.

Keywords

rental management

intermediate level rental

staffing for rental

profitable process

fleet mix

rental rates

damage waiver

marketing rental

operational processes

customer satisfaction