Rental Management 201: Intermediate Rental-Module 6: Marketing Rental

Video Transcription

Video Summary

In this video transcript, the speaker discusses the importance of marketing in the rent-to-rent industry. They reflect on the topics covered in the course so far, including people, process, and products. They emphasize the need to align the marketing strategy for the rent-to-rent department with the overall company strategy. They discuss various marketing considerations such as store location, inventory display, cleanliness of trucks and trailers, company logo visibility, and the readability of paperwork and invoices. The speaker suggests different marketing strategies, such as signage, radio shows, cable TV, direct mail, social media, newspaper ads, and internet advertising. They also discuss the importance of direct sales and the need for feedback and understanding customers' pain points to develop suitable solutions. They highlight the need to analyze data to identify target markets and evaluate the performance of rental fleet categories. The speaker emphasizes the importance of listening to customers, providing compelling solutions, and continuously improving people, process, and products to succeed in the rent-to-rent industry.

Keywords

marketing

rent-to-rent industry

marketing strategy

direct sales

target markets

continuous improvement