Rental Management 201: Intermediate Rental-Module 3: Fleet Mix

Video Transcription

Video Summary

The transcript discusses the rental market for different categories of construction equipment based on their cost. For medium equipment, which typically sells between $50,000 and $100,000, rental rates improve as a percentage of the machine's cost, but rental periods decrease. This market is competitive due to the presence of smaller dealers and rental companies. Small equipment, costing less than $20,000, shows better rental rates and attracts customers looking for convenience rather than price. Light equipment, also under $20,000, is versatile and complements core products. Attachments require little maintenance or storage and can create activity for core machines. The transcript emphasizes that a good mix of equipment is crucial for profitability, with heavy and large equipment being the most significant investment and revenue generators.

Keywords

rental market

construction equipment

rental rates

competitive

small equipment