Rental Management 201: Intermediate Rental-Module 3: Fleet Mix

Video Transcription

Video Summary

In this video, the speaker discusses the importance of products in the success of a dealership. When customers rent equipment, they expect more than just the bare product. They also expect support services such as transportation, field service, and expertise in problem-solving. The speaker emphasizes the need to create a profitable rent-to-rent fleet that serves the needs of the dealership and its customers. This includes selecting the right mix and quantities of equipment, creating opportunities with existing customers, and offering a complete solution for their needs. It is also important to connect with new customers and leverage cash flow through proper financing and testing new equipment in the rental fleet.

Keywords

importance of products

success of a dealership

rented equipment

support services

rent-to-rent fleet