Rental Management 201: Intermediate Rental-Module 2: Profitable Process

Video Transcription

Video Summary

Rent-to-rent departments in dealerships face challenges in terms of efficiency and culture. Unlike a rental car company, dealerships primarily focus on selling equipment rather than renting it. This means that rental processes may not be as fast or well-supported. Common issues include poor rental fleet management, slow credit approvals, lack of rental-specific computer systems, service department prioritizing customer equipment over rentals, and transportation difficulties. To overcome these challenges, dealerships need to focus on key performance areas such as rental and sales desk activities, rental check-out and check-in processes, transportation, and service processes. Success requires both speed and quality control, along with measuring and addressing missed rental opportunities.

Keywords

rent-to-rent departments

efficiency

culture

rental processes

fleet management