Rental Management 201: Intermediate Rental-Introduction

Video Transcription

Video Summary

This video is part of a professional education program sponsored by the AED Foundation. It is the second course in a series focused on building competency in rental knowledge and operational skills within an equipment dealership. The course emphasizes the importance of establishing a profitable rental department and covers topics such as staffing requirements, monitoring processes for efficiency and profitability, machine mix for a rental fleet, loss and damage waivers, and targeted marketing strategies. By understanding these key elements of people, process, and products, participants can improve their rental operations and attract the right customers.

Keywords

rental knowledge

operational skills

equipment dealership

profitable rental department

targeted marketing strategies