Online Marketing - Where’s It Going, How To Win-Online Marketing

Video Transcription

Video Summary

In this video, Eddie Bluff from SiteSeeker Incorporated discusses the importance of digital marketing and how to effectively reach customers online. He emphasizes the need for a systematic approach to digital marketing in order to drive targeted traffic to websites and engage with customers. Bluff explains the concept of the ROC principle, which stands for Roadmap, Ongoing efforts, and Customer-centricity. He highlights the importance of setting measurable goals and creating a roadmap for ongoing online efforts. Bluff also discusses the changing landscape of internet marketing, including the shift towards mobile search and voice recognition. He emphasizes the importance of understanding customer personas and targeting content to meet their needs. Bluff also covers the importance of content marketing, lead nurturing, and measuring the success of digital marketing efforts. He concludes by encouraging businesses to adapt to the changing marketing landscape and take advantage of the opportunities that digital marketing provides.

Keywords

digital marketing

reaching customers online

systematic approach

targeted traffic

ROC principle

measurable goals

mobile search

customer personas

content marketing