Getting Along With Your Whole Goods Sales Department-Getting Along With Your Whole Goods Sales Department

Video Transcription

Video Summary

In this video, Bill Hoig discusses the importance of effective communication and collaboration between the parts department, service department, and sales department in a dealership. He emphasizes that while these departments may have their differences, they must work together as a team to achieve success. Hoig explains that a balanced dealership is one where each department contributes equally to the overall goals and profitability of the business. He suggests that a shared vision, trust, respect, and open communication are essential for building strong relationships between the departments. Hoig also highlights the significance of focusing on the needs of the customer and the importance of providing excellent customer service. He discusses the role of warranties, repair contracts, and maintenance agreements in developing customer relationships and increasing parts and service sales. Hoig advises against discounting parts and service for the sales department, as it can negatively impact profitability and the overall success of the dealership. He also suggests implementing clear processes for estimating and negotiating invoices to avoid conflicts and maintain customer satisfaction. Hoig concludes by emphasizing the mutual dependence of the departments and the need for teamwork to achieve long-term success.

Keywords

effective communication

collaboration

parts department

service department

sales department

teamwork

balanced dealership

customer service

customer relationships