Everyone's in Sales - Building a Sales Culture-Presentation

Presentation

Pdf Summary

In this presentation, Todd Cohen discusses how to build a sales culture within an organization. He emphasizes the importance of every conversation being about the customer and how every interaction is a selling moment. Cohen states that everyone in the organization has an impact on the customer's decision to say "yes" to their organization. He identifies some common "sales killers" such as making excuses and being afraid to ask for the sale. Cohen encourages transparency and understanding how each person contributes to helping the customer say "yes." He discusses the power of presence and listening with the intent to understand rather than to reply. Cohen emphasizes the importance of employees understanding how their job affects the customer experience. He challenges the audience to think differently about what they do and how they can make an impact within the organization. Cohen suggests that every conversation should be proactive and include suggesting, asking for something, and asking for feedback. He believes that sales culture is the new brand and offers workshops and keynotes to help organizations build a sales culture. He concludes by encouraging the audience to bring this message to their organization and providing his contact information for further information.

Keywords

sales culture

customer-centric

selling moment

sales killers

transparency

customer's decision

power of presence

listening with intent

customer experience

making an impact