Everyone's in Sales - Building a Sales Culture-Building a Sales Culture

Video Transcription

Video Summary

In this video, Todd Cohen discusses the importance of building a sales culture in organizations. He emphasizes that everyone in a company has a role to play in impacting a customer’s decision to say yes, and that this requires a shift in mindset and behavior. Cohen highlights the need to break down silos within organizations and promote collaboration across departments. He emphasizes the importance of every conversation as a “selling moment” and an opportunity to build relationships with customers. Cohen also discusses the value proposition and the need for individuals to clearly articulate how their work helps the customer say yes. He emphasizes the importance of presence and active listening in building connections and understanding customer needs. Cohen concludes by encouraging organizations to think differently, be proactive, and create a sales culture where everyone understands the impact of their work and strives to help the customer say yes.

Keywords

sales culture

customer decision

mindset shift

behavior change

breaking down silos

collaboration

selling moment

relationship building

value proposition