Determining Your Parts & Service Revenue Potential & Market Share-Determining Your Parts & Service Revenue Potential & Market Share

Determining Your Parts & Service Revenue Potential & Market Share

Video Transcription

Video Summary

The video presentation focuses on the revenue potential in the parts and service department of a dealership. The speaker discusses ways to determine the service and parts potential, including calculating the number of technicians needed, analyzing demographic data, identifying new business opportunities, and assessing lost business. The importance of the service department in driving revenue and profitability is emphasized, and various calculations are provided to help estimate the potential for parts and service sales. The speaker also highlights the role of a parts and service sales representative (PSSR) in improving service sales. The presentation concludes with the importance of understanding the machine population in the area and the potential of different customer segments. Overall, the goal is to provide dealerships with the tools and information needed to measure and maximize their parts and service revenue potential.

Keywords

revenue potential

parts department

service department

dealership

technicians

demographic data

business opportunities

service sales

parts sales